Wednesday, June 18, 2008

Sun Microsystems & Bollywood

July 4th announces an event which I am very interested in - on 2 counts - it is the premier of India's first major sci-fi movie and the technology has been provided by Sun Microsystems.

It is a fairly new concept in Bollywood which thrives on raw talent with majority of its audience expecting quality performances by the artists and actors. The fact that studios like WETA and John Cox have been involved raises my expectations considerably and I can't wait to see what the movie has to offer as far as special effects. Meanwhile I also hope that they did not neglect the story line in their . I notice the presence of a computer generated teddy (pink!) and there seems to be a robot involved.

For now I can only wait and eventually watch ......

Sun technology partnerhsip for India's first major sci-fi movie Love Story

From the "The Hindu":

Sun Micro provides special effects tech platform for ‘Love Story 2050’ :

Bangalore, June 13 Sun Microsystems has announced that it is the technology partner for the sci-fi Hindi movie Love Story – 2050.
Sun has provided the technical platform to create special effects for this movie directed by Mr Harry Baweja, starring his son Harman Baweja, along with actors Priyanka Chopra and Boman Irani.
The post-production and visual effects have been done at studios such as WETA (behind movies like Lord of the Rings and King Kong), John Cox, Rising Sun Pictures (Harry Potter and Superman Returns) and Prime Focus India.
The Sun brand also appears in Love Story through some in-film placements. The movie releases on July 4.
Mr K.P. Unnikrishnan, Director – Marketing, Alliances and Teleweb Sales, said, “Technology forms the foundation of sci-fi films. Hence, the need to get the technology right is of utmost importance for the creators of special effects and animation for these films.
“Today, technological advancements are allowing filmmakers not just in Hollywood but also back home to experiment by opening up and enabling a world of possibilities for story-telling in cinema.”
Sun has worked with Hollywood on animation movies such as Barnyard and Big Buck Bunny. Love Story – 2050 is Sun’s first association with an Indian movie.